Indonesia Aquaculture Challenge Project

In Progress


The AgResults Indonesia Aquaculture Challenge Project is a four-year, US$4.9 million prize competition that aims to strengthen the country’s aquaculture sector by encouraging private sector actors to drive smallholder farmer adoption of on-farm technologies such as feeders and aerators. By providing a prize for each aerator or feeder sold or rented, the competition aims to increase productivity, boost farmer income, and strengthen value chain relationships between aquaculture input providers and farmers. In addition to engaging input providers, the competition will also encourage hatcheries to receive IndoGAP certification for a separate prize. WWF-Indonesia serves as the Project Manager.

The Challenge Project aims to improve aquaculture productivity and farmers’ incomes.

Indonesia Aquaculture Project Timeline



Challenges of Feed and Water Quality

Smallholder aquaculture farmers in Indonesia face multiple challenges related to feed cost and efficiency, water quality, and the quality of fish stocks that constrain productivity and profitability. Feed is a primary cost in aquaculture production, but is often inefficient, accounting for 60-90% of production costs. Low water quality and poor water management limit fish growth and increase rates of fish disease and death.


Theory of Change

The project is designed to incentivize processors and feed companies to engage smallholder aquaculture farmers and improve their access to technological inputs, that will increase productivity, as well as key information on intensification. By facilitating these linkages, the competition will enable farmers to improve water quality, reduce feed costs, and use improved on-farm management practices. At the same time, the competition will motivate hatcheries to improve their quality standards by driving IndoGAP certification. This will help farmers to access higher quality seeds and fingerlings. These improvements will collectively increase productivity and reduce the variability in yield, boosting farmer incomes.

Prize Structure

AgResults will provide per-unit incentives for sales/rentals of aerators and feeders. In addition to per-unit sales prizes, competitors that meet a high sales threshold will be eligible for a grand prize. Freshwater fish and monodon hatcheries that receive IndoGAP certification will also be prize-eligible.

Competition Timeline

Indonesia competition timeline graph


The project is expected to lay the foundation for stronger value chain relationships among private actors and smallholder farmers in the aquaculture sector. Prioritizing access to finance via the competitors will also position farmers to afford the incentivized technologies, driving longer-term shifts in farming practices. In addition, by targeting hatcheries and incentivizing them to make improvements to comply with the IndoGAP parameters, the competition aims to raise the country’s aquaculture standards. Overall, the project is expected to improve smallholder farmers’ food security and financial standing while also improving the sector’s productivity and sustainability.

AgResults expects to achieve the following by the end of the project:

  • 30,000+ feeders and aerators sold or rented
  • 14,000 smallholder aquaculture farmers reached
  • $12 million increase in farmer income
  • 24,000+ MT increase in farmer production over baseline


Coming soon!


Evaluation Design

The evaluation for the Indonesia Aquaculture prize competition is led by IDinsight. More details coming soon!

Evaluation Stage

Coming soon!


What We’ve Learned through Implementation

This section shares our learning from the Indonesia Aquaculture Challenge Project design and implementation. Further details can be found in the Learning Library.

Project Team

headshot photo of Nur Ahyani

Nur Ahyani

WWF Indonesia – Team Lead

Currently the Project Manager Team Lead for the AgResults Indonesia Aquaculture Challenge Project, Nur Ahyani has experience providing technical assistance for industrial and small-scale aquaculture production (seaweed, grouper, barramundi, shrimp commodities) to develop responsible seafood products. Ms. Ahyani was recently appointed an Aquaculture Coordinator and has been involved in the development of Better Management Practices (BMP) and implementation of the Aquaculture Improvement Program (AIP). She holds a Master’s degree in Aquaculture from Ghent University and previously served as Key Technical Officer for the AgResults project.

Febi headshot

Febi Ekasari Widiyanti

WWF Indonesia – Technical Officer

Currently the Key Technical Officer for the AgResults Indonesia Aquaculture Challenge Project, Febi E. Widiyanti has more than 15 yeasr of experience. Her dedication to excellence and core expertise in quality system and Good Manufacturing Practice (GMP) has led her to become quality system and business development consultant for several companies. Previously, she joined a veterinary vaccine manufacturing company and served as Head of Quality Assurance for 15 years. She graduated from IPB University.