Completed
The AgResults Indonesia Aquaculture Challenge Project was a five-year, US$3.7 million prize competition that aimed to strengthen the country’s aquaculture sector by encouraging private sector actors to drive smallholder farmer adoption of on-farm technologies such as feeders and aerators. By providing a prize for each aerator or feeder sold or rented, the competition aimed to increase productivity, boost farmer income, and strengthen value chain relationships between aquaculture input providers and farmers. In Year 3, the competition added a technical assistance (TA) prize to promote best practices around disease management and water quality. WWF-Indonesia served as the Project Manager.

Smallholder aquaculture farmers in Indonesia face multiple challenges related to feed cost and efficiency, water quality, and the quality of fish stocks that constrain productivity and profitability. Feed is a primary cost in aquaculture production, but is often inefficient, accounting for 60-90% of production costs. Low water quality and poor water management limit fish growth and increase rates of fish disease and death.
The project was designed to incentivize processors and feed companies to engage smallholder aquaculture farmers and improve their access to technological inputs that would increase productivity as well as key information on intensification. By facilitating these linkages, the competition enabled farmers to improve water quality, reduce feed costs, and use improved on-farm management practices. The project also encouraged the private sector to teach smallholder farmers how to use aquaculture best practices, perform water quality monitoring, and conduct disease testing with technical assistance “subscriptions.” These improvements collectively increased productivity and reduced the variability in yield, boosting farmer incomes.
AgResults provided per-unit incentives for sales/rentals of aerators and feeders. In addition to per-unit sales prizes, competitors that met a high sales threshold were eligible for a grand prize. In Year 3, the project launched the Technical Assistance (TA) prize to teach smallholder farmers how to use aquaculture best practices, perform water quality monitoring, and conduct disease testing (for shrimp). The TA prize was a per-unit prize that was awarded based on the commodity and the length of the TA “subscription” service that the competitor provided to the farmer.

The project was expected to lay the foundation for stronger value chain relationships among private actors and smallholder farmers in the aquaculture sector. Prioritizing access to finance via the competitors would also position farmers to afford the incentivized technologies, driving longer-term shifts in farming practices. Overall, the project was expected to improve smallholder farmers’ food security and financial standing while also improving the sector’s productivity and sustainability.
AgResults expected to achieve the following by the end of the project:
17
# of Competitors
4,693
SHF Reached
$1,419,926
Prizes Awarded (USD)
14,068
Technologies Sold or Rented
The evaluation of the AgResults Indonesia Aquaculture Challenge Project, led by IDinsight, uses a mixed-methods design with two components. A pre-post impact evaluation measures changes in smallholder farmers’ productivity and income after adopting eligible aerators, auto feeders, or technical assistance packages. A process-tracing-inspired qualitative assessment explores how the project influenced private sector behavior, farmer decision-making, technology and technical assistance uptake, and the sustainability and competitiveness of Indonesia’s aquaculture technology market.
As of June 2026, External Evaluator IDinsight has completed several rounds of farmer surveys for the pre-post study and is continuing to analyze paired pre- and post-adoption data. The qualitative assessment includes a completed midline assessment and an ongoing endline assessment. Final evaluation results, integrating both quantitative and qualitative findings, are expected in October 2026.
This section shares our learning from the Indonesia Aquaculture Challenge Project design and implementation. Further details can be found in the Learning Library.
June 15, 2026
The project helped accelerate aquaculture technology adoption and technical assistance across Indonesia. Indonesia has enormous potential for aquaculture…
June 22, 2026
Historically, many small-scale farmers in Indonesia have faced limited access to and understanding of technologies that can help…
June 12, 2026
The final event recognized the efforts of competitors to deliver technical assistance and technology to smallholder aquaculture farmers.…
June 8, 2026
Group photo during tilapia harvest ceremony on May 19 at KDMP GempolKerep, Mojokerto Regency As the AgResults Indonesia…
December 16, 2024
The entrepreneurship training hosted by AgResults combined theory with hands-on practice as participants developed and shared business plans.…
WWF Indonesia – Team Lead
Currently the Project Manager Team Lead for the AgResults Indonesia Aquaculture Challenge Project, Nur Ahyani has experience providing technical assistance for industrial and small-scale aquaculture production (seaweed, grouper, barramundi, shrimp commodities) to develop responsible seafood products. Ms. Ahyani was recently appointed an Aquaculture Coordinator and has been involved in the development of Better Management Practices (BMP) and implementation of the Aquaculture Improvement Program (AIP). She holds a Master’s degree in Aquaculture from Ghent University and previously served as Key Technical Officer for the AgResults project.
WWF Indonesia – Technical Officer
Currently the Key Technical Officer for the AgResults Indonesia Aquaculture Challenge Project, Febi E. Widiyanti has more than 15 yeasr of experience. Her dedication to excellence and core expertise in quality system and Good Manufacturing Practice (GMP) has led her to become quality system and business development consultant for several companies. Previously, she joined a veterinary vaccine manufacturing company and served as Head of Quality Assurance for 15 years. She graduated from IPB University.